Design & UX

UX Principles

I use the following as guidelines whenever I evaluate at a UX solution to a problem:

  1. Simplicity and Functionality is valued first for the user. Design should be purposeful and user-centric, it is not simply art.
  2. Be Consistent: Visual hierarchy and standardized styles are meant to ground the user in consistency across the product.
  3. Text is not the solution: Extra text isn’t always the solution. If you need a paragraph to explain something, it’s probably time to take another look at the structure/information architecture/visual representations of the screen itself.
  4. Use Data wherever you can. When you can’t, challenge yourself to conduct smart user research: Try using Data from Mixpanel/mode when possible to inform decision making. When that isn’t possible, challenge yourself to conduct user research in a defined form, and evaluate if it can be done in a form to get you to your answers efficiency (ex. employee testing, etc..).
  5. This should be obvious, but users above all. This requires us to define who our user is first when designing, but that will ground us across the other four principles.

A key inspiration has been Don Norman’s book, The Design of Everyday Things.

User Research

Validate your hypotheses and potential solutions with a combination of qualitative and quant-based research.

  • Qualitative research is immensely powerful to establish motivation and user need trends.
  • Quantitative research will help further validate trends gained in qualitative research, at scale.
Example Research Brief
Goals, Purpose and Context
Test Details (Start Date, Who, Testing Method, Study Size)
Communication and Recruitment Strategy and Demographics
Testing Assets
User Session Script
Compensation for Study
Results and Takeaways

My Dribbble